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List Maintenance with LeadPro List Manager Efficient List Management is the foundation of Email Marketing plan. Whether you are a small business or Fortune 500 corporation, LeadPro takes care of all the list management requirements. Lists can be organized by List Name, List Category, List Source, and List Owner. This organization helps segment the addresses (or contacts) per your business needs and provides extensive filters for reporting. Email Address (Contacts) records can be defined with custom data fields as required. Demographic details such as Name, Address, Age, Income, and Gender are included for target marketing and email personalization. Lists can be imported from multiple formats such as XLS, CSV, MS Access and XML. | Who can use LeadPro Email Marketing and Lead Management Service? | | Franchisors / Franchisees | | Educational Institutions | | Home / Small Businesses | | Motivational Speakers | | Medium / Large Organizations | | Physicians, Dentists, Healthcare Providers | | Nonprofit Organizations, Associations | | Real Estate Agents / Realtors | | Religious Organizations | | Mortgage Companies, Agents, Brokers | | Advertising Agencies | | CPAs, Tax Consultants | | Event Organizers, Planners | | Attorneys and Legal Consultants | | Banks, Financial Planners | | eCommerce Providers | | Credit Unions | | Promotional Marketers | | Marketing Service Providers | | Training and Seminar Providers | | Fulfillment Agencies | | Clubs, Restaurants, Hotels | | Home Builders, Contractors | | Remodeling Companies | | | | |
Email is the cheapest mode of Marketing Communication in today's Internet dominated world. It can be used to drive more traffic to your interactive marketing and / or ecommerce centric websites. Email Marketing can be leveraged to complement traditional marketing and sales communication channels of your business such as direct mail, call center, advertising (radio, television and print) and calls by sales persons. The ROI on email marketing is significantly high when compared with these channels. Also, prospects and customers are technology savvy and demand non-intrusive, interactive communications. LeadPro, an easy to use, feature rich e-marketing solution helps you achieve these objectives resulting in measurable benefits and high ROMI. It helps to acquire new customers faster at cheaper cost and retain the existing customers longer by providing interactive customer service. Email Campaign Definition Email Campaign definition is a snap with LeadPro. Email Address (Contacts) records are selected from the Lists. One or more lists can be included in a campaign. Even partial lists can be included. Extensive address filters are incorporated for target marketing and email personalization (mail merge) purposes. Campaigns are grouped into categories for easy detailed reporting, tracking and management. CAN-SPAM compliance factors are taken into account while defining a campaign such as activity tracking requirements, forwarding option, unsubscribe link, and physical address.
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